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Research papers

Phoenix and the power of garbage

This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig
Company: Happy Thinking People
November 18, 2010
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Citation

Thomas, Giebner and Gnädig (2010a, November 18). Phoenix and the power of garbage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phoenix-and-the-power-of-garbage